Voice

Creating a stand-out TV commercial to be aired in your own country is difficult enough, but when you enter a new market and need to create one that is loved by a completely different country, it’s really tricky! The Process of Transcreation  When creating a TV commercial for a new country, not only is translation […]

In the world of audio production, dubbing is the process of providing films, TV shows, video games and other pre-recorded media with audio in a language different to the original. For example, a Polish film can be dubbed with English so people in the UK can watch with ease. Dubbing is an artform that requires

Online gaming has become a world-wide phenomenon, and though you might not think it, audio can help games become fan favourites and stand out above the rest in a very saturated market. Authenticity If your game is set in the Australian outback, having voiceovers with an Australian accent will help make the game feel more

Voiceovers are something we take completely for granted nowadays, but where did they originate from? Many believe Disney’s Steamboat Willie was our introduction to voice acting, but this is a few years too late… 1906 Christmas Eve. 1906. Radio’s first ever voiceover. Reginald Fessenden was the first ever voice to be heard over the radio

Audio books have become a huge part of our everyday living. From family road trips to speech therapy, audio books have played a role in our wonderful world for a long time… but how did they come about? The First Audio Book The first ever audio books to be released were developed by The American

When introducing your brand to a new country, just making sure the words can be understood by your new audience is not enough. What is Transcreation Transcreation is the process of adapting content from one language to another. This doesn’t just involve translating, but having a deeper culturalunderstanding, and ensuring the original message is preserved,

Radio commercials are a fantastic way to advertise, however it can be difficult to really grab attention. The reason for this? It’s all about the sound and it’s essential you create a commercial that paints a picture through audio. Clarity There’s no imagery when it comes to radio adverts. People can’t watch a scene or

Though often overlooked, having a defined voice for your brand can do wonders for your business! Why Do You Need a Voice? First and foremost, a distinct voice makes your brand stand out. It enhances the way you communicate with your current and potential customers, and gives your brand the ‘edge’ your competitors may not