The Importance of Transcreation

The Importance of Transcreation

When introducing your brand to a new country, just making sure thewords can be understood by your new audience is not enough. What is Transcreation Transcreation is the process of adapting content from one language toanother. This doesn’t just involve translating, but...
How To Make Your Radio Commercial Stand Out

How To Make Your Radio Commercial Stand Out

Radio commercials are a fantastic way to advertise, however it can be difficult to really grab attention. The reason for this? It’s all about the sound and it’s essential you create a commercial that paints a picture through audio. Clarity There’s no imagery when it...